Short videos I feel encapsulates the freedom, charm and lifestyle that is one’s bicycle.

– • – Amongst the multitude of bike shops across Manhattan and Brooklyn, 718 Cyclery stands out for their unique approach to the business. This is the “inverted bike shop”.

– • – Travelling by bike is changing. Younger people are embracing it. Families are embracing it. Redefine the road trip.

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The Life Cycle Film came about as a desire to bring the energy and passion behind the Manifesto to life through something we love – biking.



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