Short videos I feel encapsulates the freedom, charm and lifestyle that is oneโ€™s bicycle.

โ€“ โ€ข โ€“ Amongst the multitude of bike shops across Manhattan and Brooklyn, 718 Cyclery stands out for their unique approach to the business. This is the โ€œinverted bike shopโ€.

โ€“ โ€ข โ€“ Travelling by bike is changing. Younger people are embracing it. Families are embracing it. Redefine the road trip.

โ€“ โ€ข โ€“

The Life Cycle Film came about as a desire to bring the energy and passion behind the Manifesto to life through something we love โ€“ biking.